原創報道

       如何讓古老的黎錦煥發出新生活力，讓精美的黎錦手工藝品走進人們日常生活，讓東方獨樹一幟的黎錦品牌走向市場，成為政協委員所關注的問題。

　　1月21日，南海網記者從政協東方十屆四次會議上獲悉，東方市政協委員、民進東方市委會代表陳吉農提交了《做強黎錦文化 助推鄉村振興》的提案。

　　陳吉農介紹，黎錦是黎族同胞自產自用的紡織品。一直以來，東方市委、市政府高度重視民俗特色文化的挖掘、保護、傳承和創新發展，黎錦文化得到了長足的發展，各少數民族鄉鎮的初中學校均開設了黎錦地方校本課程，東河鎮西方村建立了黎錦技藝傳習所，大田鎮報白村建立了黎錦原材料種植基地，成功舉辦了千人織黎錦活動和兩屆東方黎錦旗袍佳人(全國)大賽，“東方黎錦旗袍”還獲得了國家知識產權局批準注冊商標。

　　陳吉農建議，應出臺特色文化產業發展優惠政策，加快東河黎錦產業小鎮招商引資進度，打造集黎錦技藝培訓、織造、銷售產業鏈和黎錦織造參觀體驗、鄉村旅游為一體的特色小鎮;同時申請成立國家“非遺工作站”，設立織錦工具改良和培訓專項經費，做好黎族傳統紡、染、織、繡技藝傳承館，讓更多人認識、了解、體驗黎錦文化。

　　他還建議提高黎錦文化影響力，在?？凇⑷齺喓推渌鞘虚_設東方黎錦產品展銷專營店，構建線上營銷平臺，拓寬黎錦產品銷售渠道;大力推廣“東方黎錦旗袍”品牌，將東方黎錦旗袍佳人(全國)大賽辦成一年一度的品牌賽事，成為文化新亮點。

Revival of ancient craft: building brand for Li brocade

How to make the revival of Li brocade and bring it to people’s daily life and market has been focused by the CPPCC member of Dongfang city.
On January 21, Chen Jinong, CPPCC member of Dongfang city, submitted proposal about Li brocade culture in the Fourth Session of the Tenth CPPCC of Dongfang city.

According to Chen Jinong, Li brocade is the textile produced and used by Li people. The government has always focused on the folk culture and it has a good development in terms of education, agriculture, social activities and brand building.
 
Chen Jinong advised that it should issue the policy about the development of characteristic cultural industry, building the characteristic town that includes experience of Li brocade and rural tourism, introducing the Li brocade culture to more people. In order to have more cultural  influence of Li brocade, it should have the stores of Dongfang Li brocade’s products in Haikou, Sanya and other cities and online platforms, promoting the brand of Dongfang Li brocade cheongsam and relevant competitions.